What does it mean to 'sweat your assets'?
It means to work assets hard, or to maximise usage for minimum spend.
For instance, I may choose to get maximum usage out of a car by sharing it between all members of the family, and running a rota system so that it is used most of the time. Or a company might fail to replace or update buildings or equipment until it is absolutely necessary.
The effect is to maximise return or turnover for minimum spend. This results in higher asset turnover (sales/assets) and ROCE, but if done too much can eventually affect quality and company morale.
